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Bilibili Game becomes China’s sole agent of Rastar-developed mobile game Dreamland Memory
Rastar Group (stock code is 300043) and Bilibili (or Site B for short, Nasdaq: BILI) jointly announced on July 31 that the filmic urban fantasy mobile game Dreamland Memory developed by Rastar would be distributed by Bilibili Game as the sole agent in mainland China. As a plot-based adventure mobile game, Dreamland Memory creates a realistic and fantastic story of adventure by a group of characters in the context of a modern city, by way of filmic presentation in combination with a refreshing and healing style. Bilibili is a cultural community and video platform frequently visited by young generations in China. With 172 million active users on a monthly basis, it is one of the biggest gaming video platforms in China, and driven by these users, it has become the birthplace of a diversity of cultures popular online. By launching new products like Dreamland Memory, Rastar will use advantageous resources of such sub-categories as SLG and quadratic elements to actively explore the market for innovative categories like female preference and storytelling, so as to keep improving the user experience and core competitiveness of products, and meet the needs of game consumption at different levels.
2020-07-30 -
Rastar offers support to Wusan Village in Guizhou to help alleviate poverty
On June 8, 2020, the donation ceremony for the poverty alleviation project in support of Wusan Village, Shuguang Town, Nayong County, Bijie City, Guizhou Province was held at Xinghui Center. This project was organized and initiated by the Party Committee of Tianhe Science Park and Charity Association of Tianhe District, and Rastar Group (stock code is 300043) made its share of contribution to poverty alleviation. Zhan Yanzun, secretary of the Party Committee of Tianhe Science Park, pointed out that winning the fight against poverty is a major strategic deployment made by the Party Central Committee and the State Council, and a solemn commitment made by the Party Central Committee to all people across the country. Rastar's active participation is evidence of the company's patriotism and sense of responsibility. Zhu Yubiao, deputy director of the Civil Affairs Bureau of Tianhe District and secretary-general of Charity Association of Tianhe District, said that 2020 is the decisive year for victory of building a well-off society in an all-round way and alleviating poverty, as well as the deadline for the 13th Five-Year Plan. By taking concrete actions to help address poverty, Rastar has proved itself as a caring and socially responsible company. Chen Chuanghuang, Rastar Director and General Manager, noted that under the organization and guidance of the Party Committee of Tianhe Science Park and Charity Association of Tianhe District, the company will do its best to fully support the poverty alleviation project of Wusan Village, Shuguang Town, Nayong County, Bijie City, Guizhou Province, as an attempt to take more social responsibilities and make its share of contribution to poverty alleviation. In the future, insisting on the philosophy stay true to the mission and innovate based on tradition, tasked with building the mainstream and positive cultural core, Rastar will fulfill more social responsibilities while operating steadily and deliver health and happiness everywhere.
2020-06-09 -
Rastar Games shares game export experience in the CCTV interview
On January 13, a game industry survey program was featured on the CCTV Finance Channel Zhengdian Caijing column, which presented special reports on hot issues like Game Governmental Approval, game export and 5G. Rastar Games under Rastar Group (stock code is 300043) accepted the CCTV interview as one of the listed companies in the game industry at home. The increasingly strict supervision on the game industry has ensured sideways the orderly and refined development of the industry, and accelerated the export layout of Chinese game companies. As introduced by Mr. Chen Chuanghuang, CEO of Rastar Games, the ratio of the company's revenue from domestic and overseas businesses respectively was 9:1 in 2018, and this figure changed to 7:3 in 2019. The company's future target is to reduce this ratio to 5:5. Insiders say that new technologies including 5G will be the most important factors to drive the game industrys development. Taking advantage of the huge increase in network bandwidth and response speed enabled by 5G, Rastar Games has launched a variety of hardcore mobile games and H5 games to keep promoting the innovation and upgrade of game products. It is predicted that driven by new technologies including 5G, the size of the Cloud Gaming market in 2023 will be approaching to 100 billion yuan. Rastar Games has begun to explore the Cloud Gaming mode, including carrying out the adaptation test on the ancient historical strategy mobile game The Legend of Three KingdomsWorks of King, launching the Cloud Gaming platform Joy and Fun under Tencent Games, and exploring the cloud mode of war strategy games. In the future, Rastar Games will keep track of the changes and development of the market and technology, apply emerging technologies including 5G, artificial intelligence, big data and cloud computing to its business development strategy, devotedly inherit and carry forward China's excellent traditional culture, and continue to provide users with high-quality content services and in-depth entertainment experience and deliver happiness everywhere.
2020-01-30 -
The expansion pack of The Legend of Three Kingdoms—Works of King with Wu Lei as a NPC in it goes on
On November 26, the latest expansion pack of The Legend of Three KingdomsWorks of King, a genuine mobile game, was officially launched. Three Kingdoms M was developed by Rastar Games, a subsidiary company of Rastar Group (stock code is 300043), and released by Tencent Games as an exclusive agent. Wu Lei, a Chinese player from RCD Espanyol de Barcelona under Rastar Group, acts as the game spokesperson and join the players in Three Kingdoms M. According to the report, in the new expansion pack of The Legend of Three KingdomsWorks of King, Wu Lei, the only Chinese player who has fought in the five major leagues in Europe, acts as the NPC of Wu Lei, a descendant of Wus traditional military family, and present ancestral military training skill Twenty-five Articles of Cuju to the players, which learns from Cuju and trains the troops to enhance the military strength. The Legend of Three KingdomsWorks of King is an excellent mobile game that tells Chinese classic historical stories and promotes Chinese traditional culture IP. In the future, Rastar Group will continue to combine Chinese traditional antique themes with games and explore the integration of game products with new technologies such as 5G and artificial intelligence, thus pushing the culture of excellent game to go global and providing more excellent games for players and consumers. It is reported that Wu Leis endorsement for The Legend of Three KingdomsWorks of King will effectively combine Rastar Groups games, sports and other businesses together and organically integrate the competitive advantages of various businesses of the company, thereby realizing the superposition effect of diversified businesses and boosting the high-quality development of the company.
2019-11-26 -
Shantou leaders came to the booth of Rastar Group in CIEF to encourage the development of the company
On October 23, Li Yu, member of the Standing Committee of Shantou Municipal Committee and deputy mayor, Liu Wenhua, director of Shantou Municipal Bureau of Commerce, and other leaders visited the exhibition booth (14.1 C26-30, D11-15) of Rastar Group (stock code is 300043) at the 126th China Import and Export Fair (CIEF). The relevant person in charge of Rastar Group introduced the basic situation of the company in detail, and displayed a variety of new toys with intelligent technology. Li Yu, member of the Standing Committee of Shantou Municipal Committee and deputy mayor, deeply understood the export situation and market feedback of Rastar Groups toys business, spoke highly of Rastar Groups development, and also looked at Rastar Groups Ferrari brand authorized car models, BMW global exclusive authorized foldable tricycles and other products with great interest. He encouraged Rastar Group to intensify research and development of new products and technologies and strengthen intellectual property protection while expanding independent brand building and exploring diversified markets, for striving to cultivate new advantages in foreign trade competition. Facing the fierce market competition, Rastar Group always adheres to the enterprise development concept of being sincere and innovative and constantly carries out technological and product innovation. At this CIEF, Rastar Group displayed a variety of new toys, including dynamic and static car models, deformation robots, baby electric cars, and baby tricycles. Rastar Groups dazzling high-quality products are favored by foreign businessmen and attracted many customers. Up to now, more than 400 high-quality products of Rastar Group have been exported to more than 120 countries and regions, covering all ages. The brand RASTAR of Rastar Group has been appraised as a famous trademark and a famous export brand in Guangdong Province. It has trademark intellectual property rights in 50 countries and regions, and has been authorized by more than 23 world-famous automobile companies. Rastar Group has become a strategic partner and high-quality supplier of many automobile manufacturers. Relying on the huge industrial resources of the worlds largest toy production base in Guangdong, China, Rastar Group has always focused on combining its own international brand authorization and channel advantages, integrating new technologies such as robots, AI (Artificial Intelligence) and AR (Augmented Reality), and constantly developi
2019-10-24