Current position： Home> Company News> News
-
Rastar Group presented at the 135th Canton Fair with the Visit of Officials from the Ministry of Comm
The 135th Canton Fair Phase 3 was held in Guangzhou from May 1st to 5th . Rastar showcased numerous high-quality toys at the event, attracted a large number of prospective clients for consultations and negotiations. Representatives from the Ministry of Commerce and the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts and Crafts visited Rastar's exhibition booth. The 135th Canton Fair featured the participation of 680 companies from 50 countries and regions. It also saw a record-breaking attendance of 246,000 overseas buyers from 215 countries and regions, representing a notable growth of 24.5% compared to the previous year. On May 3rd, Mr. Liu Xiaoguang, Deputy Director-General of the Department of Foreign Trade at the Ministry of Commerce, and Mr. Zhang Jie, Vice Chairman of the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts and Crafts paid a visit to Rastar's exhibition booth at the Canton Fair. They gained detailed insights into the company's product features, technological innovations, market expansion, order transactions, and exhibition performance. Additionally, they encouraged Rastar to continue to play the leading role through innovation and make efforts to introduce more high-quality products to the international market. As a regular participant in the Canton Fair, Rastar leveraged the online and onsite platforms of the fair to comprehensively showcase its corporate image and products, while actively engaging with potential buyers. At this year's the Canton Fair, Rastar showcased its latest product - the 1:14 Audi RS Q e-tron E2 remote-control car, modeled after the renowned Dakar Rally race car, and the Ferrari 499P, the champion car of The 24 Hours of Le Mans 2023. Both products have obtained official authorization and feature realistic designs, attracting numerous buyers to stop and explore. Additionally, Rastar Group showcased a diverse product lineup, including car models, electric toy cars, mini scooters, outdoor rides, and building blocks. This extensive range caters to various market demands. In the future, Rastar Group remains committed to technological innovation and aims to expand its authorized product categories, accelerate the transformation of traditional manufacturing into intelligent and high-end manufacturing in digital empowerment ， and promote high-quality development .
2024-05-30 -
Actively Promoting Intelligent Transformation Strategy: Interview with Chen Chuanghuang, Chairman of
Recently, the 36th Shenzhen International Toy and Education Fair (referred to as Toy Edu China) was grandly held in Shenzhen, where Rastar Group Chairman Chen Chuanghuang was interviewed by China Securities Journal. Below are excerpts from China Securities Journals report titled Actively Promoting Intelligent Transformation Strategy: Interview with Chen Chuanghuang, Chairman of Rastar Group During the 2024 Shenzhen International Toy Fair, Chen Chuanghuang, Chairman of Rastar Group, stated in an exclusive interview with a China Securities Journal reporter that the company will actively promote its strategic shift towards intelligent transformation. They aim to persist in the high-quality development path of intelligent toy manufacturing, continuously explore overseas markets, and expand their brand influence, aspiring to make RASTAR a global benchmark in the toy industry. Implementing an Innovation-Driven Development Strategy At the Rastar Group booth, the latest remote-controlled cars, static car models, and baby toys attracted significant interest from both domestic and international buyers. The booth was bustling with activity, and over ten staff members were busy enthusiastically introducing products and negotiating with buyers. The company showcased the Audi RS Q e-tron remote-controlled car, which garnered widespread attention upon its debut. According to a staff member, Audi was the first brand to use an electric racing car to challenge the Dakar Rally, winning the first championship in the 2024 Dakar Rally with this model. The remote-controlled car, officially licensed by Audi, boasts a high degree of realism, simulating acceleration, smooth drifting, and wheel changes. Another highlight at Rastar Group s booth was the Ferrari 499P, the champion car from the 24 Hours of Le Mans, which also received great enthusiasm. This model, officially licensed by Ferrari, features a realistic Le Mans race car design, with visible interiors and manually operable double side doors, faithfully replicating the details of the race car, which has been well-received by enthusiasts. Chen Chuanghuang emphasized that in product research and innovation, Rastar Group has always been market-oriented, leveraging their research foundation and IP assets to systematically expand into new categories. He highlighted that the company places great importance on toy product research and innovation, integrating it into their development strategy. This year, they will deepen the impleme
2024-05-30 -
Rastar Group presented at the 36th Shenzhen International Toy and Education Fair
The 36th Shenzhen International Toy and Education Fair (referred to as Toy Edu China) took place from April 8th to 10th at the Shenzhen International Exhibition and Convention Center. Rastar showcased numerous high-quality toys at the event. Toy Edu China, widely regarded as the largest professional toy exhibition in China, has consistently played a pivotal role in driving the industry's development and has garnered recognition and support from the industry. At the 2024 Toy Edu China, Rastar showcased its latest product - the 1:14 Audi RS Q e-tron E2 remote-control car, modeled after the renowned Dakar Rally race car. This officially licensed product by Audi boasts a realistic reproduction of the gull-wing door design, a powerful magnetic motor for smooth drifting, and the option for DIY wheel replacement. Equipped with a 2.4GHz high-frequency remote control, it guarantees a multi-player competitive experience. In a surprising unveiling, Rastar also presented the Ferrari 499P, the champion car of The 24 Hours of Le Mans 2023. This officially authorized product by Ferrari pays homage to the iconic Le Mans race car design and celebrates Ferrari's return to victory at the event after half a century. At this year's Toy Edu China, Rastar Group showcased a diverse product lineup, including car models, electric toy cars, mini scooters, outdoor rides, and building blocks. This extensive range caters to various market demands. In recent years, Rastar Group has been committed to continuous research and development, striving for excellence in production techniques and technology. Currently, the company holds over 260 toy patents and has obtained official authorization from more than 35 globally renowned automobile companies. In the future, Rastar Group will uphold its dedication to technological innovation and accelerate its digital transformation in intelligent manufacturing. The company aims to continuously expand its authorized product categories, enhance the added value of its toy products, and create more innovative, high-quality toy masterpieces. Rastar aspires to establish RASTAR as a leading global toy manufacturing brand, setting the benchmark for China's toy industry.
2024-05-30 -
Rastar Games Enters the Top 20 Guangdong Game Companies on the Golden Diamond Award
On January 23, the 2023 Guangdong Game Industry Annual Conference and Golden Diamond Award Ceremony was grandly held in Guangzhou. Rastar Games earned a spot in the prestigious Top 20 Guangdong Game Companies and received the Annual Social Welfare Award. The Guangdong Game Industry Annual Conference and Golden Diamond Award are guided by the Guangdong Provincial Department of Culture and Tourism and the Guangdong Provincial Press and Publication Bureau, and organized by the Guangdong Game Industry Association. This year's conference, themed Gathering Light and Energy, Gearing Up for Development, focused on the future development of the game industry. It emphasized continued exploration and practice in technological innovation, cross-industry integration, and international cooperation, aiming to promote the industry towards higher quality, broader fields, and greater internationalization. In 2023, Rastar Games launched its self-developed products MapleStory R: Evolution and Battlefield without Borders with remarkable success. MapleStory R: Evolution was launched in Southeast Asia on July 27, topping the iOS free charts in Malaysia, Singapore, and Thailand, and dominating the top spot on Singapore's paid charts for ten days. Battlefield without Borders was released on August 24, achieving over 100 million yuan in revenue in its first month. While continually striving for excellence, Rastar Games remains committed to social responsibility, actively participating in public welfare efforts, poverty alleviation, rural revitalization, cultural heritage preservation, and youth development, embodying the company's dedication to corporate social responsibility through concrete actions. In the future, Rastar will pursue the strategic layout of product serialization, market internationalization and distribution branding, create game products that are rich in the core of advanced culture of mainstream and positive energy, continuing to provide users with high-quality content services and immersive entertainment experiences, contributing more corporate strength towards the comprehensive construction of a modern socialist country.
2024-05-29 -
Rastar Group presented at the 2024 Spielwarenmesse International Toy Fair in Nuremberg
From January 30th to February 3rd, the 2024 Spielwarenmesse International Toy Fair in Nuremberg, Germany was held at the Nuremberg Exhibition Centre. Rastar showcased numerous fine toy products once again, actively expanding into overseas markets. The Spielwarenmesse International Toy Fair, founded in 1949, is one of the worlds largest exhibitions for toys, hobbies, and childrens leisure products. It is renowned as the largest and most prestigious international trade fair for professional toys. This year, about over 2,000 and tens of thousands of global purchasers attended the Fair. Rastar has always prioritized cooperation and expansion in overseas markets. Currently, it has obtained authorization from over 35 renowned automobile brands such as BMW, Mercedes-Benz, Audi, and Lamborghini, with over 400 fine toy products sold in 120 countries and regions. At this year's Spielwarenmesse International Toy Fair, Rastar actively exhibited a wide range of popular products, including dynamic and static car models, robots, infant toys, building block sets, and outdoor bicycles. These products, known for their innovative and high-quality features, attracted numerous visitors for consultation and negotiation. At the booth, Rastar also presented its flagship products, including the Pagani Huayra BC and Maserati MC20 brick cars, Lamborghini Huracan STO remote-control cars, Formula-style brick cars from the Oracle Red Bull Racing and Alfa Romeo Racing, the 1:14 Audi RS Q e-tron E2 remote-control car with the same design as the Dakar Rally, and the BMW MINI 16-inch aluminium alloy bicycle. These products, officially authorized by the brands, received great acclaim at the fair for their high realism and playability through innovative technology and exquisite craftsmanship. In the future, Rastar will stay true to its original aspiration, continue to maintain technological innovation, advance craftsmanship, strengthen industry cooperation and resource development, continuously adjust and deepen channel construction, and strive to promote Chinese toys with quality globally, spreading health and happiness everywhere.
2024-02-04